There was never a better adman in the history of film posterdom. Friedman's taglines are legendary and the man himself so interesting that there really should be a holiday given to celebrate somebody who moved so easily through all the 'important' genres while establishing/inventing many and leaving an impression that can never be ignored. He truly is larger than life and our world owes him so much love.
1961
1965
1967
1977.
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